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Echinacea Pow Wow Wild Berry
Echinacea purpurea 'Pow Wow Wild Berry'
“PowWow Wild Berry Echinacea is one of the most reliable perennials I’ve ever grown. It’s colorful, compact, and tough as nails — blooming for months with almost no care. If you want a coneflower that delivers maximum impact with minimal effort, this is your go-to variety.”
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Echinacea PowWow® Wild Berry – Compact Purple Coneflower with Vibrant, Long-Lasting Blooms
Award-winning color and performance for your perennial garden.
The Echinacea PowWow® Wild Berry is a vibrant, compact coneflower that delivers bold magenta-pink blooms from early summer until frost. Winner of the All-America Selections Award, this hardy perennial stands out for its color intensity, extended bloom time, and easy care. Each flower sits atop a sturdy, upright stem with a copper-orange cone center, creating a striking display that attracts butterflies and hummingbirds all season long.
Compact size, big garden impact.
Growing just 16 to 24 inches tall and 12 to 16 inches wide, the PowWow® Wild Berry fits beautifully in small gardens, borders, and even containers. Its strong, uniform growth habit and non-flopping stems make it a favorite among landscape designers and home gardeners alike. Whether used in mass plantings or as a colorful accent, this coneflower brings professional-grade beauty to every yard.
Tough, drought-tolerant, and low maintenance.
Once established, Echinacea PowWow® Wild Berry thrives in full sun and well-drained soil, requiring little more than occasional watering during dry spells. It’s deer and rabbit resistant, heat-tolerant, and drought-hardy, making it one of the easiest flowering perennials to grow. Deadhead spent blooms to encourage even more flowers and extend its bloom season into fall.
Perfect for pollinators and long-term landscapes.
PowWow® Wild Berry isn’t just a showstopper — it’s an ecological powerhouse. Its long-lasting blooms provide nectar for bees, butterflies, and other beneficial insects, while the seed heads attract finches in winter. With exceptional cold hardiness and reliability year after year, this Echinacea is a must-have for any pollinator garden, cottage landscape, or low-maintenance border.
| Hardiness Zone: | 3-9 |
|---|---|
| Mature Height: | 1 to 2 Feet |
| Mature Width: | 18 to 24 Inches |
| Sunlight: | Full sun |
| Water Requirements: | Average |
| Selling Points: | Native, long blooming, butterflies and pollinators, songbirds, fragrant |
How to Care for Echinacea Pow Wow Wild Berry
Echinacea PowWow Wild Berry planting guide
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How do I plant Echinacea PowWow Wild Berry Coneflower?
Choose a sunny location with well-drained soil. Dig a hole twice as wide as the root ball but only as deep, ensuring the crown of the plant sits level with the soil surface. Backfill with a mix of native soil and compost, then water thoroughly. Add a 2-inch layer of mulch around the base to conserve moisture and reduce weeds. Avoid overly wet soil conditions, as Echinacea prefers moderate dryness once established.
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How often should I water my Echinacea PowWow Wild Berry?
Water deeply once a week during the first growing season to help establish strong roots. After that, PowWow® Wild Berry is highly drought tolerant and only needs supplemental watering during prolonged dry periods. Avoid overwatering or consistently damp soil, which can cause root rot. Established plants thrive with neglect, making them ideal for busy gardeners.
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When should I fertilize Echinacea PowWow Wild Berry?
Apply a balanced, slow-release fertilizer or compost in early spring before new growth begins. Echinacea thrives in average garden soil and doesn’t require heavy feeding. Too much fertilizer can reduce flowering, so focus on light, annual soil enrichment. This will keep your coneflowers blooming vigorously without excess foliage.
How and when should I prune or deadhead PowWow Wild Berry?
Deadhead faded blooms throughout the summer to encourage more flowering and extend the bloom season. In fall, leave some seed heads to provide winter interest and food for birds. In early spring, cut back the previous season’s stems to a few inches above the ground. This encourages fresh, compact growth and abundant new blooms.
