Images Depict Mature Plants
Plump & Plentiful™ Snow Star Beautyberry
Callicarpa Plump & Plentiful™ Snow Star
Plump & Plentiful™ Snow Star Beautyberry is a really fun shrub when you want something that breaks away from the usual fall palette. The white berries give it a cleaner, brighter look than standard beautyberries, and once the leaves drop, the fruit really gets a chance to steal the show.
15% OFF FOR MOTHER'S DAY
Use Code MOMDAY15 At Checkout
📦 Free shipping on orders over $99.
Delay shipping by leaving us a message at Checkout.
Share:
Pearl-white berries and strong late-season interest on a distinctive deciduous shrub
A beautyberry that stands apart from the usual purple-fruited types.
Plump & Plentiful™ Snow Star Beautyberry is grown for the striking clusters of white berries that line its stems in late summer and fall. That unusual fruit color immediately sets it apart from more common purple beautyberries and gives the shrub a brighter, cleaner look in the landscape. When the berries are fully set, the plant has a crisp ornamental quality that feels especially fresh in mixed borders and foundation beds.
The berries become even more dramatic as the leaves drop.
One of the best features of Snow Star Beautyberry is the way the fruit remains highly visible as fall progresses. After the foliage turns yellow and begins to drop, the white berry clusters stand out along the bare stems, keeping the shrub visually active deep into the season. That makes it especially useful when many other deciduous shrubs are fading into the background.
A rounded, densely branched habit makes it easy to use.
This shrub grows with an upright, rounded, densely branched form that gives it enough presence to work as a specimen, but also enough flexibility to blend into mixed shrub plantings. It looks polished without feeling stiff and is easy to place in residential landscapes where structure and seasonal interest both matter.
A strong fit for mixed borders, foundations, and cut flower gardens.
Plump & Plentiful™ Snow Star Beautyberry works especially well as a focal point in mixed borders, grouped shrub plantings, specimen placements, and foundation beds. It is also a natural choice for cut flower gardens because the berrying stems add texture and seasonal contrast to arrangements. If the goal is to bring unusual fall fruit color into the garden, this shrub is an easy standout.
Easy care starts with sun and good drainage.
For best results, Plump & Plentiful™ Snow Star Beautyberry should be planted in full sun, though it can tolerate part sun. It performs best in well-drained soil and is described as durable, low-maintenance, and drought-tolerant once established. Since beautyberries bloom on new wood, pruning in late winter to early spring helps encourage fresh branching and strong berry production later in the season.
| Hardiness Zone: | 5-9 |
|---|---|
| Mature Height: | 4 to 6 Feet |
| Width | 4 to 5 Feet |
| Sunlight: | Full sun to part sun |
| Soil | Any well-drained soil |
| Water | Water well until established |
| Bloom Time / Color | Late spring to summer; purple flowers |
| Berry / Fruit | Dense clusters of pearl-white berries from late summer into fall |
| Ornamental Features | White berries, yellow fall foliage, rounded densely branched habit |
| Wildlife Value | Provides nectar for pollinators |
| Pollination | No pollinator required for berry production |
| Resistance (deer/disease/drought/etc.) | Drought tolerant once established; durable and low maintenance |
| Landscape Uses | Focal point in mixed borders, mass plantings, specimen planting, foundation beds, cut flower gardens |
How to Care for Plump & Plentiful™ Snow Star Beautyberry
Be sure to read our planting instructions to ensure a healthy and happy Plump & Plentiful™ Snow Star Beautyberry for years to come!
How should I plant Plump & Plentiful™ Snow Star Beautyberry?
Plant Plump & Plentiful™ Snow Star Beautyberry in full sun to part sun in well-drained soil. Dig a hole that is twice as wide as the container but no deeper than the root ball, then set the shrub level with the surrounding soil and backfill carefully. Water deeply after planting and work some organic material into the backfill if your soil needs improvement. Give Snow Star Beautyberry enough space to develop its upright, rounded habit so the berries can be shown off properly in the fall.
How often should I water Plump & Plentiful™ Snow Star Beautyberry after planting?
Water Plump & Plentiful™ Snow Star Beautyberry regularly through the first growing season, about once a week, while the roots establish. Consistent moisture during establishment helps the shrub settle in and produce stronger growth. Once the plant is more established, you can reduce watering frequency. Snow Star Beautyberry is described as drought tolerant, but it will still look and perform better with deep watering during extended dry periods.
When should I fertilize Plump & Plentiful™ Snow Star Beautyberry?
Fertilize Plump & Plentiful™ Snow Star Beautyberry before new spring growth begins. A balanced all-purpose fertilizer is usually enough to support healthy seasonal growth and flowering. Avoid overfeeding late in the season. In most landscapes, this shrub performs well with moderate feeding rather than heavy fertilizer applications.
When and how should I prune Plump & Plentiful™ Snow Star Beautyberry?
Prune Plump & Plentiful™ Snow Star Beautyberry in late winter to early spring. Since beautyberries bloom on new wood, this timing encourages fresh growth, more branching, and better flowering later in the season. It is also helpful to remove any dead or declining stems as needed so the shrub can direct its energy into healthy growth. Light structural pruning is usually enough to maintain a full, rounded shape.
