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Double Scoop™ Strawberry Deluxe Coneflower Brings Saturated Red Double Blooms to Sunny Gardens
Strawberry-Red Double Flowers With Big Summer Impact
Double Scoop™ Strawberry Deluxe Coneflower is a compact, showy Echinacea grown for saturated strawberry-red double flowers that make a bold statement in sunny landscapes. The blooms have a rich red color and a full pom-pom style center, giving the plant a more dramatic look than classic single coneflowers.
This is a strong choice for gardeners who want summer color with a little more presence. Plant it in sunny borders, cottage gardens, pollinator beds, patio containers, curb appeal plantings, or cut-flower gardens, where the deep red blooms can stand out against green foliage and nearby perennials.
More Branching, More Flowers, and a Compact Habit
The Double Scoop™ Deluxe group was bred to improve the performance of double-flowered Echinacea, with better branching, more flowers, and a compact habit compared with many older double coneflowers. Strawberry Deluxe stays in a useful landscape size range, typically around 22 to 24 inches tall and 18 to 20 inches wide.
That compact habit makes it easy to use in smaller beds, containers, and front-to-mid border plantings. It has enough height to show off the double flowers without overwhelming the garden. Use it in groups of three or more for a stronger color impact, or repeat it through a sunny bed to tie the planting together.
Long-Season Color for Borders, Containers, and Cutting Gardens
Double Scoop™ Strawberry Deluxe Coneflower blooms in summer and can keep the garden colorful through the warmest part of the season. The red blooms pair beautifully with ornamental grasses, lavender, catmint, salvia, Russian sage, sedum, black-eyed Susans, coreopsis, yarrow, and other full-sun perennials.
The flowers can also be used as cut flowers or dried flowers. Their full double form adds extra texture and color to arrangements. In the landscape, the upright habit works well as a container thriller, a border accent, or a mass planting for a bold red summer display.
Heat Tolerant, Drought Tolerant, and Deer Resistant
Like many coneflowers, Double Scoop™ Strawberry Deluxe performs best in sunny, hot locations with well-drained soil. Once established, it is drought-tolerant and heat-tolerant, making it a practical perennial for summer gardens where constant watering is not realistic.
It is also considered deer-resistant, which helps in landscapes where browsing pressure is a concern. No plant is completely deer-proof, especially when deer are hungry, but coneflowers are generally a smart choice for sunny beds that need durable color, pollinator value, and lower maintenance.
Easy Care With the Right Site
The key to success with Double Scoop™ Strawberry Deluxe Coneflower is full sun and drainage. Avoid wet, heavy soil, especially in winter, because Echinacea performs best when roots do not stay soggy. Average to lean garden soil is usually better than overly rich soil that encourages soft growth.
Deadhead spent blooms for a tidier plant and more flower production. Leave some later-season flower heads standing if you enjoy texture and bird activity in fall and winter. Cut back old stems in late winter or early spring before new growth begins.
| Hardiness Zone: | 4-9 |
|---|---|
| Mature Height: | 22 to 24 Inches |
| Mature Width: | 18 to 20 Inches |
| Sunlight: | Full sun is best; tolerates light shade but blooms best in full sun |
| Soil | Average, well-drained soil; avoid wet winter soil |
| Water Requirements: | Average water needs; drought tolerant once established |
| Bloom Time / Color | Summer; saturated strawberry red to deep red double flowers |
| Ornamental Features | Strawberry-red double blooms, compact habit, high flower count, upright stems, cut flowers, dried flowers, container value |
| Wildlife Value | Attracts bees, butterflies, birds, and other pollinators/wildlife |
| Resistance | Deer resistant; heat tolerant; drought tolerant once established |
| Landscape Uses | Sunny borders, containers, pollinator gardens, cottage gardens, mass plantings, cut flower gardens, dried arrangements, front yard beds |
How to Care for Double Scoop™ Strawberry Deluxe Coneflower
Be sure to read our planting instructions to ensure a healthy and happy Double Scoop™ Strawberry Deluxe Coneflower for years to come!
How should I plant Double Scoop™ Strawberry Deluxe Coneflower?
Plant Double Scoop™ Strawberry Deluxe Coneflower in full sun with well-drained soil. Choose a location that receives at least 6 hours of direct sun per day. Coneflowers can tolerate light shade, but the best flower color, strongest stems, and fullest bloom usually happen in full sun. Dig a hole slightly wider than the root ball and set the crown level with the surrounding soil. Backfill with native soil, water deeply, and mulch lightly around the plant while keeping mulch away from the crown. Avoid low areas or heavy wet soil where roots may stay soggy.
How often should I water Double Scoop™ Strawberry Deluxe Coneflower after planting?
Water Double Scoop™ Strawberry Deluxe Coneflower deeply after planting and keep the soil evenly moist while the plant establishes. During the first growing season, water when the top few inches of soil begin to dry, especially during heat, wind, or drought. Once established, this coneflower is drought tolerant and usually needs less supplemental water. Deep, occasional watering is better than frequent shallow watering. Avoid overwatering, especially in clay soil or during cool weather.
When should I fertilize Double Scoop™ Strawberry Deluxe Coneflower?
Fertilize Double Scoop™ Strawberry Deluxe Coneflower lightly in spring if growth is weak or the soil is poor. In average garden soil, Echinacea often performs well without heavy feeding. Too much fertilizer can encourage soft growth and reduce the sturdy habit gardeners want from coneflowers. Use a balanced slow-release perennial fertilizer or a light compost topdressing if needed. Avoid heavy late-season fertilizing because the plant should begin preparing for dormancy instead of pushing tender new growth.
When and how should I prune / cut back Double Scoop™ Strawberry Deluxe Coneflower?
Deadhead spent flowers during summer if you want the plant to look tidier and continue producing blooms. Cut flower stems back to a healthy leaf or side shoot rather than removing the entire plant. You can also cut blooms for fresh arrangements when flowers are open and colorful. Leave some later-season flower heads standing if you want winter texture or bird interest. Cut back old stems in late winter or early spring before new growth begins. Remove any dead, damaged, or diseased foliage and clean up old debris to support healthy spring growth.